Late modernism was post WW2 period and the early years of the 21st century. It rises
and reacts to the trends of modernism and rejects the separation of high and
low art.
Context:
-
Inspired
by European Immigrants creating the Avant Garden.
-
Artists/designers
merged organic shapes + simple geometry + radical art movements
-
Dominated
by American culture – there was a need for adverts, marketing
Post modernism Vs. Late modernism
Postmodernism is used to denote modern art and influenced
things such as critical theory architecture, design and marketing
Postmodernism ignores power and inequality and that media is
controlled by a dominant class
Frank Lloyd
wright – influential American architect
I feel like
his work is a step up from modernism with the clean lines and simple design.
Again with
Paul Rand who is an American art director and graphic designer, he created
notable corporate logos e.g. UPS one. I feel like again the designs build on
modernism with the clean lines and simple yet effective design
Poster and
title design
o
Reflective
of the time
o
Changed
through photography, type setting + printing techniques.
o
Lots
of experimenting.
o
Bright
colours, shapes and designs
o
Mechanical
boards- allowed designers to cut and stick!
o
Experimented
with words, making them playful combined with images.
o
Pictorial
collage elements and overlapping shapes.
o
Mix
of illustration and photography.
Saul Bass
o
American
graphic designer and Academy Award winning filmmaker, best known for his design
of motion picture title sequences, film posters, and corporate logos.
o
Uncanny
ability to capture the mood of a film (the form of shapes and images)
o
Effective
and memorable title sequence
o
Bring
out the synopsis of the movie concisely
o
Visual
metaphors
o
examples
of Late Modernism themes can be shown through his work, his creative use of
typography and kinetic typography
although I didn’t
know his name, I am familiar with his work, simple yet effective using very few
colours and simple illustrations.
I would be
interested in attempting to create work inspired by his as well as attempting
to recreate one
I think his
work is such a rarity because most movie posters are theatrical and comprised
of photography and this illustrative form seems to be a lost art
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